When assessing the Most Successful gyms in America, various factors come into play, including revenue, member retention, number of locations, branding, and social media popularity. To accommodate the diverse fitness industry, we have compiled a list of successful gyms from different categories, explaining their motto/mission, features, costs, revenue, and reasons for success.
Table of Contents
Key Takeaways
- Successful gyms cater to specific customer needs and niches.
- Entrepreneurs can find success by creating either large gym brands or specialized premium experiences.
- Gyms in America offer a wide range of membership costs, from $10 to $2,500 per month.
- Specialized gyms and high-value, low-price (HVLP) gyms are rapidly growing segments.
- Choosing the right gym business model and implementing effective marketing strategies are crucial for standing out.
Average-Cost Multi-Location Gyms
#1: LA Fitness
- Motto: Provide the means and motivation for people of all ages, shapes, and sizes to get as fit as they can.
- Membership Cost: $29.99 – $49.99 per month; initiation fee sometimes waived.
- Amenities: Weight training, cardio equipment, group fitness classes, personal training, basketball court, racquetball, spinning room, pool, hot tub, sauna, childcare.
- Revenue: $2.1 billion in 2017.
- Success Factors: Consistent management, clean facilities, timely equipment maintenance, wide range of amenities, and over 700 clubs across America.
#2: 24 Hour Fitness
- Motto: Provide the motivation to get moving and stay on track, offering tools like studio and cycle classes, on-demand workouts, and training programs.
- Membership Cost: $39.99 – $49.99 per month + $49.99 annual fee; month-to-month or 12-month contracts.
- Amenities: 24-hour access, weight training, cardio equipment, group fitness classes, personal training, fitness app, basketball court, racquetball, spinning room, pool, hot tub, sauna, childcare.
- Revenue: $1.44 billion in 2017.
- Success Factors: Member retention programs, 24-hour access, rewards system, workout app, and comprehensive amenities.
#3: Anytime Fitness LLC
- Motto: Let’s make healthy happen.
- Membership Cost: Average $36.50 per month.
- Amenities: 24-hour access, weight training, cardio equipment, group fitness classes, personal training, tanning, Hydromassage beds.
- Revenue: $116.4 million in 2017.
- Success Factors: Over 4,000 franchised locations, accessibility, franchisee engagement, and consistent branding.
Luxury Multi-Location Gyms
#1: Life Time
- Motto: Luxury athletic resort designed with health, fitness, and community at its core.
- Membership Cost: $79.00 – $229.00 per month, plus initiation fee.
- Amenities: Weight training, cardio equipment, group fitness classes, personal training, swimming pool, tennis courts, sauna, steam room, cafe, childcare, spa, nutritional coaching, and more.
- Revenue: $1.55 billion in 2017.
- Success Factors: Luxurious facilities, variety of classes and amenities, integration with shopping malls and workspaces, and partnerships with large companies.
#2: Equinox
- Motto: Create possibilities for people to maximize their potential.
- Membership Cost: $180-$240 per month, with initiation fee.
- Amenities: Weight training, cardio equipment, group fitness classes, personal training, swimming pool, sauna, steam room, eucalyptus towels, premium products, laundry service.
- Revenue: $1.3 billion in 2017.
- Success Factors: High-end clientele, innovative classes, qualified instructors, luxurious amenities, and strong brand reputation.
#3: EXOS
- Motto: Improve health and performance for all.
- Membership Cost: $30,000/year ($2,500/month) at flagship location; varies elsewhere.
- Amenities: Weight training, cardio equipment, group fitness classes, personal training, sports physical therapy, dietitian services, advanced rehabilitation tools.
- Revenue: $161.2 million in 2017.
- Success Factors: Elite coaches, advanced facilities, performance-focused services, and high client motivation.
Budget-Friendly Multi-Location Gyms
#1: Planet Fitness
- Motto: Enhance lives with a high-quality fitness experience in a welcoming, non-intimidating environment.
- Membership Cost: $10-$20 per month, $39 annual fee.
- Amenities: Weight training, cardio equipment, personal trainers, 24/7 access, clean locker rooms, and showers.
- Revenue: $429.9 million in 2017.
- Success Factors: Low cost, beginner-friendly environment, strong branding, and rapid member acquisition.
#2: Crunch Fitness
- Motto: No judgments, open minds, and a culture of fun.
- Membership Cost: $9.95/month base, $21.95/month for peak, plus enrollment and annual fees.
- Amenities: Weight training, cardio equipment, group fitness classes, personal training, tanning, sauna, Hydromassage beds.
- Revenue: $173 million in 2017.
- Success Factors: No judgment policy, franchising success, distinctive branding, and excellent group fitness classes.
#3: YouFit
- Motto: Your type of gym, equipment, and price.
- Membership Cost: $10-$20 per month.
- Amenities: Weight training, cardio equipment, group fitness classes, personal training, showers, locker rooms.
- Revenue: $150 million.
- Success Factors: Low-cost, eco-friendly initiatives, simplified structure, and welcoming atmosphere.
Specialized Gyms
#1: CrossFit
- Motto: Improve health and fitness through education, research, philanthropy, and advocacy.
- Membership Cost: $75-$225 monthly.
- Amenities: Varies widely, often includes basic equipment to fully equipped studios with cafes and locker rooms.
- Revenue: $4 billion annually (total brand), $100 million for CrossFit, Inc.
- Success Factors: Strong community aspect, constantly changing workouts, scalability for all fitness levels, and powerful branding.
#2: Orangetheory Fitness
- Motto: Deliver proven fitness results for a healthier world.
- Membership Cost: $59-$169 per month.
- Amenities: Locker rooms, showers, storage areas.
- Revenue: $136.44 million in 2017.
- Success Factors: Heart rate monitor system, strong branding, consistent workouts, and group support.
#3: Pure Barre
- Motto: Empower bodies and minds through barre exercise.
- Membership Cost: $185-$225 per month.
- Amenities: Some locations with showers and locker rooms, boutique set-up.
- Success Factors: Low-impact, effective workouts, strong community, and appealing to a wide demographic.
Most Successful Gym Franchises
- Planet Fitness
- Known for its “Judgment Free Zone,” with over 2,000 locations.
- Anytime Fitness
- 24/7 access with over 4,000 gyms worldwide.
- Gold’s Gym
- Iconic in bodybuilding, with over 700 locations.
- LA Fitness
- Full-service gym with hundreds of locations.
- Orangetheory Fitness
- High-intensity training with over 1,200 studios.
- 24 Hour Fitness
- Offers diverse amenities, primarily U.S.-based.
- Crunch Fitness
- Innovative classes with a no-judgment philosophy.
- Snap Fitness
- 24/7 model with over 2,000 locations.
- The Barre Code
- Boutique fitness with multiple U.S. locations.
- F45 Training
- Functional workouts with rapid global expansion.
These franchises have grown steadily, driven by innovative workout regimes, effective marketing, and strong franchise support systems.
FAQ
What are the top 10 most successful gyms in America?
The top 10 most successful gyms in America are typically ranked based on their revenue, member satisfaction, and unique offerings. Some of the leading names include Equinox, LA Fitness, 24 Hour Fitness, Anytime Fitness, Life Time Fitness, Gold’s Gym, Planet Fitness, Crunch Fitness, OrangeTheory Fitness, and YMCA.
How do these gyms generate high revenue?
These gyms generate high revenue through a combination of membership fees, personal training services, group fitness classes, retail sales, and specialized programs. Their strategic locations, marketing efforts, and premium services also contribute to their financial success.
What makes a gym popular among members?
A gym’s popularity is often due to its clean facilities, modern equipment, variety of classes, experienced staff, convenient location, flexible hours, and a strong sense of community among its members.
Which gyms have the highest member satisfaction rates?
Gyms like Equinox, Life Time Fitness, and Orangetheory Fitness are known for their high member satisfaction rates due to their exceptional service, diverse offerings, and luxurious amenities.
What are the membership fees for the top gyms in America?
Membership fees vary widely. High-end gyms like Equinox may charge upwards of $200 per month, while more budget-friendly options like Planet Fitness can be as low as $10 per month. It’s best to check with individual gyms for the most accurate pricing.
Do these gyms offer any special programs or services?
Yes, many top gyms offer special programs such as personal training, group fitness classes, nutrition counseling, wellness programs, and specialty classes like yoga, pilates, and HIIT.
How do these gyms maintain high standards of cleanliness and hygiene?
These gyms invest in regular professional cleaning services, provide ample sanitizing stations, enforce hygiene protocols among staff and members, and use advanced air filtration systems to maintain a clean and safe environment.
What kind of equipment do the top gyms in America use?
Top gyms are equipped with the latest fitness technology, including state-of-the-art cardio machines, free weights, resistance machines, functional training equipment, and specialized tools for various workout programs.
Are personal trainers available at these top gyms?
Yes, personal trainers are available at all top gyms. They offer customized workout plans, one-on-one coaching, and support to help members achieve their fitness goals.
What are the opening and closing hours of these successful gyms?
Hours vary, but many top gyms are open from early morning to late evening, with some operating 24/7 to accommodate all schedules. Specific hours should be verified with each gym.
Do these gyms offer group fitness classes?
Yes, group fitness classes are a staple at most top gyms. Classes range from high-intensity interval training (HIIT) and spin classes to yoga, pilates, and dance fitness.
How can I join one of the top gyms in America?
Joining is typically straightforward. You can visit the gym’s website to sign up online, call the gym for information, or visit in person to take a tour and sign up.
What amenities are available at these high-ranking gyms?
Amenities at top gyms often include swimming pools, saunas, steam rooms, hot tubs, cafes, lounges, childcare services, and locker rooms with showers and towel service.
Do these gyms have locations nationwide?
Many top gyms like LA Fitness, Anytime Fitness, and Planet Fitness have numerous locations nationwide, making it convenient for members to access their services regardless of their location.
What is the cancellation policy for memberships at these gyms?
Cancellation policies vary by gym. Some require a notice period of 30 days, while others may have specific terms outlined in the membership agreement. It’s important to review the cancellation policy before signing up.
Are there any discounts or promotions for new members at these top gyms?
Yes, many gyms offer introductory discounts, promotions, or free trial periods for new members. Check the gym’s website or contact them directly for current offers.
How do these gyms stay ahead of their competition?
These gyms stay competitive by continually updating their equipment, offering innovative fitness programs, investing in member experience, and leveraging technology to enhance their services.
What kind of atmosphere and community can I expect at these gyms?
The atmosphere at top gyms is often welcoming and motivating. They foster a community spirit through events, challenges, social activities, and a supportive environment for all fitness levels.
Do these gyms provide nutrition and diet counseling services?
Many top gyms offer nutrition and diet counseling services, either through in-house nutritionists or partnerships with external experts, to help members achieve holistic wellness.
What are the success stories or testimonials from members of these gyms?
Success stories and testimonials often highlight significant weight loss, improved fitness levels, enhanced well-being, and positive lifestyle changes. Many gyms feature these stories on their websites or social media platforms to inspire and motivate others.
In conclusion, the most successful gyms in America set themselves apart through a combination of cutting-edge facilities, expert trainers, and a wide variety of classes to cater to all fitness levels. By focusing on member satisfaction, offering personalized experiences, and fostering a supportive community, these gyms have built loyal followings and achieved remarkable success. Whether you’re looking to join a gym or draw inspiration for your fitness business, understanding these key elements can help you reach your fitness goals and elevate your gym experience.
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